CMO - consulting - data - digital - ideation - innovation - international - marketing - strategy - Harley driver


I am adept at combining customer insights with marketing technologies to bring tangible, measurable benefits to our clients’ business. My work spans the entire customer lifecycle: generating qualified leads, increasing the sales conversion rate of those leads and turning them into profitable, loyal customers. I drive lead and loyalty programs for automotive, airline, finance and retail clients in Europe, North America, the Middle East and Asia. 

I hold a Master’s degree in economics and computer science. As university student, I founded my own software company and sold it to a U.S. publishing house.

I am a frequent speaker at marketing conferences.


  • Digital Strategy
  • Digital Marketing
  • Digital Media
  • Integrated Marketing
  • International Marketing
  • Data-driven Marketing 
  • Customer Journey
  • Customer Engagement
  • Customer Insights / Profiling
  • CRM
  • MarTech, Marketing Technology
  • FinTech, Blockchain
  • Management Consulting
  • Business Development
  • Cross-cultural Competence

International Experience with Client Projects in 5 Continents:

  • Americas: USA, Canada, Mexico, Brazil
  • Europe: Germany,  Austria, Switzerland, Italy, France, Spain, Portugal, Slovenia, Serbia, Czech Republic, The Netherlands, Sweden, Russia
  • Middle East: UAE, Egypt, Saudi Arabia (KSA)
  • Asia: China, Taiwan, HongKong, Singapore, Thailand, India
  • Australia

Industry and Client Experience:

  • Airline: Air Arabia, Lufthansa, United Airlines, Kayala airline, nasair
  • Automotive: Volkswagen, Skoda, Porsche, Toyota, Lexus, Opel, Vauxhall, GM, Volvo, Peugeot
  • Banking & Finance: ABN Amro, Citi, Hypo (now: Unicredit), Legal & General, RBS; PSA Finance, Toyota Finance
  • Entertainment: Sony, Paramount, etc.
  • FMCG: Beiersdorf, Coca-Cola
  • ITC: IBM, Microsoft, T-System
  • Pharma/Heathcare: Bausch & Lomb, Eucerin, Desitin, Vertex
  • Retail/Luxury: Metro, Baywa, DESCO, Maurice Lacroix, Armani
  • Telco/Wireless: Telekom, T-Mobile, Vodafone
  • Travel / Leisure / Mobility: Hertz, Hilton, Uber
  • Misc.: Bombardier, CTL, Zeiss, CDU, etc.



Motorbiking is a passion of mine, as SCUBA diving and photography. But most of all I enjoy being out in nature with my family - as long as my smartphone has wireless coverage.

  • Motorbikes: (Harley Davidson) 
  • Scuba Diving: (PADI, Nitrox): 
  • Photography: I'm a fan of DSLR / SLR cameras, current camera bodies are NIKON D810 / NIKON F6 used with a wide range of NIKON lenses.



Why People Actually Buy Cars Online in China, Advertising Age, Oct 2nd 2014

big data: fuel for "relevant marketing", 12ahead, Jul 26th, 2013

big data: when a buzzword becomes reality, 12ahead, May 21th, 2013

big data: risks and rewards, 12ahead, Sep 25th, 2013