CMO - consulting - data - digital - ideation - innovation - international - marketing - strategy - Harley driver

About me 

Motorbiking is a passion of mine, as ia SCUBA diving. But most of all I enjoy being out in nature with my family - as long as I have wireless coverage.


I am adept at combining customer insights with marketing technologies to bring tangible, measurable benefits to our clients’ business. My work spans the entire customer lifecycle: generating qualified leads, increasing the sales conversion rate of those leads and turning them into profitable, loyal customers. I drive lead and loyalty programs for automotive, airline, finance and retail clients in Europe, North America, the Middle East and Asia. 

As Global CMO of HackerGroup, Seattle, USA. I am able to leverage my experience leading Draftfcb CRM agencies in Europe. I previously held leadership positions at MRM Relationship Marketing and Brierley + Partners. I hold a Master’s degree in economics and computer science. As a university student, I founded my own software company and sold it to a U.S. publishing house.

I am a frequent speaker at marketing conferences.


Market experience: Europe: Germany,  UK, Czech Republic, Austria, Switzerland, The Netherlands, France, Spain, ItalyAmericas: USA, Canada, Mexico, Brazil; Asia: China, Taiwan, HongKong, Singapore, Australia, India; Middle East: UAE, KSA

Industry experience: 
Airline, Automotive, Banking & Finance, Car rental, Cruise line, FMCG, Hotel chain, Insurance, ITC, Publishing, Retail.

Airlines: Air Arabia, Lufthansa, United Airlines

Automotive: Audi, GM, Opel, Peugeot, Porsche, PSA, Skoda, Toyota, Toyota Finance, Vauxhall, Volvo, and Volkswagen.

Finance: ABN Amro, Citi, RBS

FMCG: Beiersdorf, Coca-Cola

Heathcare: Bausch & Lomb, Desitin, Vertex

ITC: IBM, Microsoft, T-Mobile, T-Systems, Vodafone

Leisure: Hilton, Hertz



Motorbikes (Harley Davidson), Scuba Diving (PADI, Nitrox), Photography (NIKON, analog/digital).



Why People Actually Buy Cars Online in China, Advertising Age, Oct 2nd 2014

big data: fuel for "relevant marketing", 12ahead, Jul 26th, 2013

big data: when a buzzword becomes reality, 12ahead, May 21th, 2013

big data: risks and rewards, 12ahead, Sep 25th, 2013